Should You Buy or Build Your Marketing Mix Model (MMM)?
World-class open-source libraries such as PyMC Marketing, Google Meridian, and Meta Robyn have commoditised the mathematics of Marketing Mix Modelling (MMM). Most professional data
World-class open-source libraries such as PyMC Marketing, Google Meridian, and Meta Robyn have commoditised the mathematics of Marketing Mix Modelling (MMM). Most professional data